Reid Rutledge, Creative Director
Currently Residing: Los Angeles, California
Client: Vince.
Project: Campaign
Vince. is a brand that is split between Los Angeles and New York City. It is also a brand that represents quality, modernity, and luxury. For the Spring/Summer 2015 global campaign, the brand partnered with legendary photographer Peter Lindbergh for a series of portraits at Los Angeles' Stahl House that match the sophistication and elegance of the collection. Top models Andreea Diaconu and Justice Joslin effortlessly embody the aesthetic of the creative class.
In my role, I supported a scrappy yet very capable in-house creative team of 4 to develop the vision for the campaign and set a course for the future of the visual identity of the brand. These assets populated the digital flagship, retail stores, social feeds, and in email.
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Reid Rutledge ©2024