Reid Rutledge, Creative Director
Currently Residing: Los Angeles, California
Client: Polo Ralph Lauren
Project: Content
The world of Ralph Lauren is primarily identified with a classic American backdrop, but the brand is influenced by a much broader spectrum of culture. For the fall 2019 men's collection, Polo traveled to Edinburgh, Scotland—a city rich with heritage and beauty. Our campaign tells the tale of three university comrades having a grand day on the town, playing golf, riding bikes, and exploring the highlands.
Shooting entirely on film, our campaign captures the vintage quality that is seminal to the Ralph Lauren aesthetic. Through these snapshots, we aimed to tell a story where the characters documented themselves throughout the course of the day. This content populated social fee
Don't be shy—I'd love to hear from you.
Reid Rutledge ©2024