Reid Rutledge, Creative Director
Currently Residing: Los Angeles, California
Client: Polo Ralph Lauren
Project: Campaign
Fashion is one of the most wasteful industries in the world, and Ralph Lauren knows this. Which is why in 2019 they launched the first-ever 100% recycled polo. To promote this innovation, we created an inspiring and emotional campaign that honors the beauty of our planet that this polo shirt is designed to help preserve. Set against the backdrop of tropical rivers, vast ocean, and thick rainforest, our cast is dressed in stripped down looks, demonstrating the timeless style of the polo shirt.
The candid vacation snapshots of Kate Moss by Mario Sorrenti served as inspiration for how we approached our photography. Detailed micro-storyboards were developed in pre-production to ensure the bite-size social content we knew would perform well would be delivered. The campaign was even featured in a special edition of Vogue promoting sustainability in the fashion industry.
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Reid Rutledge ©2024