Reid Rutledge, Creative Director

Now Viewing: Barneys NY x Miu Miu

Currently Residing: Los Angeles, California

19:34:14

Barneys NY x Miu Miu

Barneys NY x Miu Miu

Client: Barneys NY

Project: Content

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In the heyday of the New York fashion scene, Barneys New York wasn't just a department store, it was the department store. The spot where the cool-kid-turned-sophisticate went for a special, designer find. It is in this spirit that Barneys cultivated a striking visual style over the many years through catalogs and eCommerce, and this campaign is no different. Through a partnership with Miu Miu, I developed a standalone lookbook of images to help promote their playful and feminine footwear.

Shot with photographers and prop stylists with the Barneys NY in-house photo studio, this lookbook lived on the ecommerce web platform and was defacto entered into a deep canon of iconic imagery for the department store.

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reid@reidrutledge.com

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