When a global pandemic shut down the world, the wine and spirits brands of Pernod Ricard lost their primary revenue source with every shuttered bar and restaurant. As the second largest portfolio of liquor brands in the world, the company saw an opportunity to offset this challenge through eCommerce—pivoting to online sales for customers trapped in their homes. The result? Beautiful creative campaigns  that elevate and modernize Pernod Ricard's portfolio of brands.