Reid Rutledge, Creative Director

Now Viewing: RL Heat

Currently Residing: Los Angeles, California

19:34:14

RL Heat

RL Heat

Client: Polo Ralph Lauren

Project: Campaign

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In addition to being a leader in distinctive American style, Ralph Lauren blazes trails in the innovation-front as well. With RL Heat, the brand introduced a collection of outerwear that actually generates heat and is controlled through a mobile app. The collection paired this unique technology with iconic 90s styles that are a collector's item. Our campaign had the dual responsibility of announcing the fashionable new arrivals while also educating the consumer on the product.

The video was shot vertically at a 9:16 aspect ratio in order to tailor the edits to social media best practices. This enabled us to easily make cut-downs and pulse out the campaign via Instagram, the brand's social platform of choice.

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