As the agency of record for Tommy Hilfiger global advertising, Laird + Partners launched the iconic series of campaigns titled, "The Hilfigers". These campaigns appeared in the style of family portraiture, with a big, messy (yet stylish) family of all ages. The Fall 2015 campaign saw an evolution on this idea, with the family heading to the football field—taking inspiration from Mr. Hilfiger's very own collection. Preppy style was on display as this campaign was pushed out around the globe on print and digital.