Reid Rutledge, Creative Director
Currently Residing: Los Angeles, California
Client: Polo Ralph Lauren
Project: Campaign
It's not enough anymore for a brand to simply sell a product. Consumers expect the brands they buy to reflect their personal values. And Ralph Lauren understands that—hence the first ever RL Pride campaign demonstrating the company and the designer's support for the LGBTQ+ community.
Over the course of two seasons, Polo shared their support for the queer community through a series of portraits, both in our photo studio as well as self-portraits taken remotely due to social distancing during the 2020 pandemic. With these pictures, we asked queer talent to be the maker of their own image—an opportunity so rarely afforded the community—as well as commissioned queer photographers to capture our on-set talent.
Don't be shy—I'd love to hear from you.
Reid Rutledge ©2024