Reid Rutledge, Creative Director
Currently Residing: Los Angeles, California
Client: Michael Kors
Project: Campaign
Every fashion week, New York is abuzz with excitement around the latest collections from everyone's favorite American designers. It's one of the things that makes the city truly a marvel to behold. Micheal Kors has been a cornerstone of the fashion week scene for decades and with it comes a sense of anticipation that no other brand can rival. Rush To The Runway captures that sense of excitement for fashion week and put the upcoming show on everyone's calendar.
The second leg to our campaign marketing an early adoption of the shoppable runway model. This innovation allowed consumers to buy key items that just walked the runway immediately after the show on MichaelKors.com. Looks were captured as they walked the runway and were live on the site for purchase within hours.
Don't be shy—I'd love to hear from you.
Reid Rutledge ©2024