Reid Rutledge, Creative Director

Now Viewing: Tommy Hilfiger x Rafael Nadal

Currently Residing: Los Angeles, California

19:34:14

Tommy Hilfiger x Rafael Nadal

Tommy Hilfiger x Rafael Nadal

Client: Tommy Hilfiger / Laird + Partners

Project: Campaign

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CREDITS

CREDITS

CREDITS

In the Fall of 2015, Tommy Hilfiger partnered with grand-slam tennis winner Rafael Nadal for a line of underwear, fragrance, and suiting. The resultant campaigns played with color blocking elements in the brand's signature colors—red, white, and blue—as well as a series of portraits of the tennis star. These campaigns were global initiatives with print, video, and digital placements. As a team member at the agency of record for the brand, I was responsible for laying out all key visuals, designing systems for the layouts to scale uniformly, and tailor typography for each advertisement.

This project required a deep attention to detail, a thorough understanding of design systems, and best-practices for traditional advertising.

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