Reid Rutledge, Creative Director
Currently Residing: Los Angeles, California
Client: Tommy Hilfiger / Laird + Partners
Project: Campaign
In the Fall of 2015, Tommy Hilfiger partnered with grand-slam tennis winner Rafael Nadal for a line of underwear, fragrance, and suiting. The resultant campaigns played with color blocking elements in the brand's signature colors—red, white, and blue—as well as a series of portraits of the tennis star. These campaigns were global initiatives with print, video, and digital placements. As a team member at the agency of record for the brand, I was responsible for laying out all key visuals, designing systems for the layouts to scale uniformly, and tailor typography for each advertisement.
This project required a deep attention to detail, a thorough understanding of design systems, and best-practices for traditional advertising.
Don't be shy—I'd love to hear from you.
Reid Rutledge ©2024